Even budding business owners know that it is important in getting their logos in the forefront. The logo is a very important component of our brand but forms only one small part. Adding colours, language, font type are the supporting factors.
Branding is about the experiences which we give to our customers. Some organisations harp what they have, and what they can do. It is not about what-so-special about the organisation but about their customers. What the customers need, can benefit and how we can help solve their problems. The bigger the problem one can solve will command a higher profit to the business.
Branding is about values, personality, beliefs, communication and perception to people who experience it. Although we cannot control perception but we can influence it to build reputation for ourselves. Every opportunity counts to create good impressions. Then what should we do? Build relationships by creating impact, provide solutions and earn trust.
Start with the core values of your organisation, how you want to be perceived and strategise. Customers will warm up to organisation that creates the togetherness, inspire and innovate.